Dan Kennedy
Dan Kennedy is my favorite marketing
guru. I can't say enough about his marketing information
and style. He speaks in a very straight forward way
that is quite engaging.
Dan targets most of his marketing offline
however, which is not my cup of tea. I believe that
more marketing will be online as time goes on.
It is very hot right now, but Dan believe
there will continue to be a large offline segment,
and hat is mostly what he addresses. Excellent information
though, and some of it can be adapted to Internet campaigns.
One thing I don't like is, when you purchase
a reasonably priced course, he wants to sell you a
huge back-end course that may run $3,000.00. I refuse
to pay that much for an information product. Real people
cannot afford to spend that much.
Rather than spend that kind of money
for infomation that can be obtained much cheaper elsewhere,
you can hook up some of his inexpensive books right
here. They really are quite good. |
