Don Lapre

When I watched Don Lapre's infomercials, they really excited me. He is such an engaging speaker. He has to be a master marketer with the infomercial. By the time I've finished watching, I'm really ready to buy. He knows exactly which buttons to push, and he has a great ability to get you to pick up the phone and place an order.

Don Lapre knows very well the old adage, "sell the sizzle not the steak". He sells the sizzle in a masterful way. He is a very charming person on screen. He walks you through the hype in such a way that you feel your success is assured when it's over.

My problem came after I received the course. He spent most of the time selling other products. In fact, it's pretty much a long sales letter to get further into my pocket. Also, many of the techniques are out of date. Many are old and tired. Such as, government auctions, 900 numbers, and reminder services.

The idea is to put hundreds of thousands of small classified ads in newspapers across the country advertising these things. While, it may be possible these things still work, it's certainly not likely. Things have change a great deal in marketing since the advent of the internet. Online marketing has a whole lot more power than the things Don is talking about.

One thing I don't understand is how he gets his customers to give such nice testimonials. It seems to me they are paid for.

I have even spoken to customers about Lapre's course, and they fell the same way. A real let down.